Senior Web Development Manager (and other titles), 2017 – 2024
Signifyd, a global leader in SaaS B2B fraud protection and revenue optimization, empowers e-commerce businesses by reducing risk and increasing customer confidence. During Kevin T. Boyd’s time at Signifyd, he led digital initiatives that combined technical innovation, creative strategy, and operational excellence to enhance the company’s online presence and marketing effectiveness.
As Senior Web Development Manager, Kevin directed the multilingual expansion of the marketing website, ensuring seamless user experiences in English, Spanish, and Portuguese. He implemented AI-powered tools to optimize SEO and created data visualizations that highlighted the value of Signifyd’s extensive network. Collaborating with the Brand and Design team, he contributed to rebranding efforts and built scalable design systems that supported global campaigns.
Signifyd also inspired Kevin’s exploration of AI applications in digital marketing, including his early work on an AI chatbot prototype. For a deeper dive into how I’ve navigated the intersection of creativity and AI in my work, visit Connecting Worlds: Crafting Digital Strategies at the Intersection of Human and AI.